. >> reporter: president obama -- >> they claimed it would create some sort of big brother gun registry, even though the bill did the opposite. >> reporter: the president was hopeful that the political climate about gun control was in his favor. following the school shooting massacre in newtown, despite polls showing overwhelming support for the idea, the proposal was rejected. >> we'll return home now, disappointed, but not defeated. we return home with the determination that change will happen. >> reporter: those also hoping for change. oakland's unity council, which deployed safety ambassadors in the fruitvale area. >> the reality that we face every day, i think whatever power we have to get guns off the street is better for us. >> reporter: late today, the nra released a statement saying quote, the amendment would have criminalized certain transfers of firearms for honest citizens, requiring life long family members to get federal permission to exercise a fundamental right or face prosecution. frank and julie, the president vows to keep fighting. >>> early this morning, a bipartisan